E-Commerce Essay Example | Topics and Well Written Essays - 2750 words

E-Commerce - Essay Example The use of the Internet in this sector has given birth to e-tourism. In this scenario, e-tourism deals with offering tourism and travel related services and products over the internet. Additionally, modern IT based tools and technologies play a significant role in connecting the tourism chain creating a large number of advantages for all stakeholders involved in this business and, eventually, to the end user. In this scenario, the electronic commerce (e-commerce) can catalyze the tasks that are performed in the tourism sector. In addition, the e-tourism sector can modernize a number of ways of creating and maintaining the tourism business (Scavarda et al., 2001; Tremblay, 1998). This paper presents a detailed analysis of this latest emerging trend. The basic purpose of this research is to analyze different aspects of e-tourism. This paper also discusses the latest developments in this area. Literature Review E-tourism industry has developed as a Frontline area of information technolo gy. Many scholars and academics have conducted researches related to e- tourism industry as this industry is growing rapidly and more and more people get interested in studying this sector narrowly. Some of the researchers have highlighted the positive aspects of e-tourism; its success factors and development and some have emphasized on the challenges and weaknesses that are being faced by e-tourism industry. Developments in E-tourism In their research article, (Connell & Reynolds, 1999) discuss that there is a change in the entire system of operations of a tourism company with the emergence and implementation of new technologies. Additionally, due to the lively progress in using the information and communication technology, there is a big change in the arrangement and procedures in the tourism industry. These modifications are clear in a way that now the tourism organizations interconnect and interact with their customers and how they bring about the task of their distribution. The se progresses provide a chance for inventive tourism industry to enhance their comparative position in the global marketplace. In addition, e-commerce and ICTs are playing a major role in exploiting the internal competence and efficiency of tourism organizations. E-tourism has transformed the entire business process, the whole value chain and the relationships of travel and tourism industry with the interested parties (Connell & Reynolds, 1999; Scavarda et al., 2001). In other words, it can be said that e-tourism will progressively govern the effectiveness of the organization (Schoefer, 2003). The research shows the travel and tourism sector is believed to be a significant element of today’s financial system. A survey carried out a well known firm known as World Travel & Tourism Council (www.wttc.travel) revealed that almost 13% of the international GDP is derived from tourism and travel sector. On the other hand, tourism and travel sector has appeared as a major functional a rea in the b2c (business to commerce) e-commerce, for the reason that it corresponds to more than 50%