Dentex Corporation Case Essay

The problems and issues menti superstard in the upshot Dentex Corporation atomic egress 181. switch off related to to to corporeal neighborly province2. Issue related to promotional deceiving3. Issue related to come to opportunity in workplace4. Issue related to employee responsibility5. Issue related to bribery1. Issue related to corporate social responsibilityOne of the major issues mentioned in the case is nigh corporate social responsibility. Dentex Corporation came up with the styling new line of railway car, Rento. It was considered as a rushed project, thus they skipped preliminary survey. The design was dominated by style different from the a nonher(prenominal) Japanese and European cars, which lead to the lieu of burn tank behind the rear axle (Dentex Corporation, PDF document). The scold test pass ons indueed that Rento was slight crush resistant and according to Harley Strop, an engineer involved in the crush test mentioned that Rento needed modificatio n before launching (Dentex Corporation, PDF document). The Dentexs crossway Planning Committee and the Vice President, Rodford approved the design and launched it without any modification. jibe to incorrupt tokenish approach which states that businesses are obliged to maximize reach non by ca utilize harm ex make uply it is non constrain by the businessto foil harm (Corporate social responsibility, force out plosive speech sound Slides). Though Rodford was informed some the failed test and required modifications, he did not take any initiatives because he did not want to increase inhabits, as they were competing against the inexpensive European and Japanese cars. Their main objective was to be cost effective and maximize profit and they are not causing any harm directly by launching this design. On the other hand, the moral responsibility includes causing harm, enabling harm, allowing harm, providing an opportunity for harm or helplessness to prevent harm (Corporate social responsibility, reason heighten Slides). hither, launching this cerebrovascular accident prone car is definitely providing an opportunity for the drivers to get harm, undertaking the modifications would prevent the take chances of exposure of harm, but the caller-up refused to do so. This is an example of ignorance by the company which ensueed the death of Mrs. prick and serious injury of Richard.Considering the useful analytic thinking the inter good deal who guide be affected are the customers, employees and way of the company, topical anesthetic company members and the company itself. The imp correspond of this decision on the customers is very dangerous, they might be victims of accidents like Mrs. Ray and her son. The result is serious injury, trauma or death. In case of customers, their life is in risk. The local club members, who bequeath be driving around the defaulted car might be victims of accidents too. Whereas the company itself entrust be impa cted by losing reputation due to the dangerous car, they might tolerate profit because of lost gross sales and lastly they might lose specie in efforts against the accidents. The employees and the management of the company might lose penury to work in the company, because of the unethical act of the company by universe avowworthy of launching a defaulted car.Due to the loss in sales and profit, the employees might get reduced benefits. The only pro avoiding modification of Rento from the functional sentiment is that the company will make short term profit. The cons rear be the risk of customer death or injury, other community members cosmos victim of accidents and in the long term the company will lose reputation and profit and loss of money due to lawsuit payments. The result of the utile compendium states that this is wrong. Here the risk is losing life which has no substitute, whereas win can be made later or by dint of othersources. Considering the rule utilita rian perspective, if all car companies adapted these unsafe measures people will no longer relish safe in buying cars and driving them along with their children.The deontological ethics states that there are issues that we mustiness do as a proposition of principle disregardless of forces (Moral types, Power foreshadow Slides). Here the Vice President, Rodford had to act on the best interest of the company in making profit and surviving the competition against European and Japanese cars. accordingly he ignored the fact of putting people in risk of accidents. The arrogant undecomposed test assists the well beingness of the company and its employee by making sales and profit. Whereas the cast out right test overrides the wellbeing of the customers and the community members with the risk of death. Again since life is irreplaceable and profit can substituted by other means, the body process of the company is wrong from the deontological view too.The constitution that Dentex Corporation should detect is strict rules and regulation for the crossway Planning Committee regarding product recourse. on that point should be more than awareness raised among the employees and management regarding the ethical responsibility towards the customers and society as a whole.2. Issue related to promotional deceiving some other issue mentioned in the case is the deceptive denote. Since the image of Rento was hampered because of the accidents, Dentex decided to break-dance a manipulative marketing strategy. Their strategy included targeting the young male person crowd between the ages of 16 to 24, who can be influenced easily. The experimental researched and steering groups showed that this targeted group is the risk takers thus they created an ad saying The Little freewheeling Car (Dentex Corporation, PDF document). This is manipulation of individuals decision through psychological appeal which exploits instincts, personal motivator, conformity, anxieties and l ow self-esteem to guide behaviour ( trade-promotion and placement, Power Point Slides).Their strategy likewise included targeting older consumers who care about safety byendorsing the Rento by authority figures. These ads included actors as mechanism and engineers to endorse the Rento by giving it a thumps up and trusting their children with the car ((Dentex Corporation, PDF document). This act is considered as deception of consumers because consumers tends to be convinced by the ad and buy the unsafe car that they would not buzz off bought otherwise.The utilitarian analysis shows that the affected hearing are the company employees and the customers. Through the manipulative advertising the employees will be able to reach their marketing and sales target that will be beneficial for the profitability of the company. Whereas the targeted customer who are manipulated turn over their money on the Rento, they bear the risk of accidents and like Mrs. Ray and her son, they grant from injury and death. The company is solely responsible for this kind of advertising and the cores. The pros of this act will be the company sales and profit whereas the cons will be the risk of young crowd driving the accident prone car. indeed from the utilitarian perspective the deceiving promotional activities are wrong because of the harmful consequences. The consequence here is about human lives, as mentioned above they cannot be substituted whereas profits can be substituted.Autonomy is about making rational picking that is undue pressure and manipulation where the quality results from emotional insecurity and social pressure (Marketing-promotion and placement, Power Point Slides). According to the deontological ethics point of view the act violates autonomy by manipulating through psychological appeal. In case of the positive right test, the ads assist the companys marketing division to reach its promotional goals and lead the company to more profit and sales. Whereas in th e negative right test, the ads assist in interfering the freedom of choice through manipulation making them choose the car that is a menace to their lives. Thus due to the risk of life, the promotional deceiving is considered as wrong from deontological perspective.The management should be well aware of the Canadian Code of Advertising Standards those exist and manage the company accordingly to avoid lawsuits.The standards that imply are truth and Clarity, Testimonial and Ads to Minors (Marketing-promotion and placement, Power Point Slides)3. Issue related to equal opportunityDiane Ross, an enthusiastic and hardworking employee of Dentex Corporation made her way up to the important management ranks. She was assigned for a management position of Rento in Mexico, where she had to work under crowd together Carr (The Dentex Corporation, PDF document). The issue here is in front line of the Mexican clients James addressed Diane as cute little attendant and our lady manager, whereas her responsibility was more than what was shown to them. As a result she was bypassed for important matters related to authority (The Dentex Corporation, PDF document). Jamess re challenge to this matter was that Mexican clients dont understand women at authority thus he portrays her to be inferior in front of Mexican clients only.This violates her wakeless rights, which are rights that are granted to employees by law or discriminative ruling (Employee Right, Power Point Slides). It infringes her right of equal opportunity because she is not able to maintain her responsibility and authority that she is entitled to as per her position. On a different perspective this is withal violating her moral rights, which are the rights that get in respect owned to employees as human beings and that are self-sustaining of any legal or contractual obligation (Employee Right, Power Point Slides). This infringes her right to sane treatment as an employee because she is just there to show the clients that there is a lady assistant, she is being treated inferiorly.Considering the utilitarian analysis, the auditory modality of this action are Diane and other female employees of the company. Since Diane is unfairly treated, she will lose her motive to work for the best interest of the company. She will be emphasise during work since there is disturbance in role of authority. She will facial expression powerless and as a result she might lose self-respect. The consequence for the other female employees might be losing motive since they are comprehend Diane fail despite her ability and hard work. Therefore the pros of this action is James maintaining an image ofhaving a female employee in front of the Mexican clients and the cons is Diane losing motivation and getting worse at her work performance. As a result of the analysis this is considered wrong because it violates her moral rights and effects in deteriorating her ability.The deontological ethical perspective show s that the action violates Dianes autonomy by interfering in her work. The negative right test assist in Diane losing her productivity and performance, thus proving the action to be wrong.The management of the company should be aware of the employee rights to avoid favorable actions, which refers to policies that take positive steps to alleviate unequal treatment (Discriminations and harassment, Power Point Slides). The company should pull in information session for executives and management for ensuring fair treatment of employees.4. Issue related to employee responsibilityHarley Strop, the engineer in committal of the crush test figured that the prototypes do not pass the fuel system integrity safety. When prototypes were struck from behind at 20/mph, the fomite could not resist that and there was a fuel spillage. At one test, the fuel came to the drivers compartment due to wishing of separation (The Dentex Corporation, PDF Document). Harley mentioned these problems in the tes t announces and mentioned about the modifications but still the Rento got approved by the Product Planning Committee. The broader stakeholder view states that employees has relationship and responsibilities towards other parties as well quite than only their employers.The other parties in this case is the society, coworkers, professional community and also mainly the customers (Employee responsibility, Power Point Slides). Harley being the engineer ( porter), felt responsible for the defaulted car and informed the Vice President about this matter. As gatekeepers lack of expertise puts the open in vulnerable state, they have duty and responsibility to use their professional knowledge for the break awayment of the public (Employee responsibility, Power Point Slides).In view of the utilitarian analysis, the affected audience are the employee (Harley), the customers, the society and the company. Here the engineer, Harley will be demotivated because his professional justifications a re over awaited. His skills are being questioned, making him feel like his work is of no value to the company. Also considering his fiduciary duty to the customers, he might feel responsible for risks that the car owners are rig, though he is powerless in front of the vice president. The customers on the other hand are bearing the risk of accidents affecting them with injury or death like Mrs. Ray and her son.The society as a whole will be losing trust on engineers and car manufacturers because they are not providing them with safety. Lastly the company will be hampering its image and reputation and might be losing customers. Therefore the pros of this action will be the short term sales and profit but the cons will be employee demotivation, might result in employee turnover and also threat of accident for the customers. As a result of the utilitarian analysis, the act of ignoring Harleys observation is wrong because of the dangerous consequence. Here the risk is the safety of publ ic, their life is in danger, which is irreplaceable compared to the companys profit.According to the deontological analysis the vice president is maintaining his duty and obligation towards the company of maximizing profit, regardless of the consequences. On the other hand, the employees autonomy was violated because his accurate report was ignored and not valued. As per the deontological argument managerial employees have expertise on their specific field, such as the engineer which the employer lacks, such as the Vice President. Since the employers property depends on the employees, the employees have obligation to look after the interest of the employers (Employee responsibility, Power Point Slide). Therefore Harley was doing the right thing by letting the Vice President know about the flaws, because he is obliged to work for the best interest of the company, its image and performance.The management should have strict regulations for maintaining safety practise. The Product Plann ing committee should not be able to approve any project which does not meet the minimum safety requirements. Sincegatekeeper build the trust among the company and the customers, their values and judgements should not be overlooked by any under skilled threesome party.5. Issue related to BriberyThis issue is related to giving and receiving gift considered as bribery. The Rento line had a high demand in Mexico, thus dealers and franchises competed and used unfair means to do business. These gifts ranges from Mercedes Benz to Rolex watch and property payments of thousand dollars. When Diane was faced with this problem, she was told that it was an accepted way of doing business in Mexico (The Dentex Corporation, PDF Documents).The utilitarian analysis shows that the affected audience are Diane, the Mexican dealers, the executive in Mexico and the company. Through this from of gifts the dealers get the benefit of being favored and do more business with the company resulting in gaining profit. The executives of the company are receiving expensive gifts and money which result in higher living standard and motivation for better performance. The company overall is meeting its objective of sales and profit. Whereas Diane is not being comfortable adapting the work culture in Mexico.She is being demotivated and performance is being worse. One of the pro of the gift giving culture is that the executives get motivation to work and their living standard improves. The business is gaining profit and the dealers are getting business. The only con is that Dianes work performance is deteriorating due to lack of adaptation in the new work culture. As a result of the utilitarian analysis the bribery is causing good to the maximum number of people and just troubling Diane only, so this is not wrong. If Rule utilitarian view is considered, the consequence of adapting this culture in Mexico might hamper its future tense business because they are being biased to the dealers who prov ide gifts, rather than using fairs means of trade.The deontological ethical analysis show that receiving the gifts is not a duty or obligation for the executives. Also it is not overriding anyones autonomy. The positive right test assist in better living standard for the executives and also assist the Mexican dealers to do more business. Thenegative right test only affects Dianes performance. Therefore, from the deontological perspective this action is right.As per policy changes, the company should not relocated employees to locations with different work ethics. Here Diane should not have been sent to Mexico, since the work culture is different from America. As a result what she thinks is wrong might be right in Mexican work culture. The company should more focus on recruiting for management positions from local areas rather than overseas.CitationsPetrenko. A. Corporate social responsibility Power Point Slides. Retrieved from Lecture Notes Online entanglement grade https//moodle. yorku.ca/moodle/course/view.php?id=39261Petrenko. A. Discrimination and Harassment Power Point Slides. Retrieved from Lecture Notes Online electronic network site https//moodle.yorku.ca/moodle/course/view.php?id=39261Petrenko. A. Employee responsibility Power Point Slides. Retrieved from Lecture Notes Online blade site https//moodle.yorku.ca/moodle/course/view.php?id=39261Petrenko. A. Employee rights Power Point Slides. Retrieved from Lecture Notes Online Web site https//moodle.yorku.ca/moodle/course/view.php?id=39261Petrenko. A. Marketing (promotion and placement) Power Point Slides. Retrieved from Lecture Notes Online Web site https//moodle.yorku.ca/moodle/course/view.php?id=39261Petrenko. A. Moral Standards Power Point Slides. Retrieved from Lecture Notes Online Web site https//moodle.yorku.ca/moodle/course/view.php?id=39261Petrenko. A. The Dentex Corporation PDF Document. Retrieved from Lecture Notes Online Web site https//moodle.yorku.ca/moodle/course/view.php?id=39261